Alicia Yaffe – CEO – Alicia Yaffe launched The Spellbound Group in 2011 to execute unique campaigns for bands and brands to build sustainable markets. Alicia applies her years of expertise as the chief architect behind the integrated marketing department at Rocket Science, where she directed social media campaigns, digital sales initiatives, and on-and-off-line events to build successful campaigns for her clients at The Spellbound Group. Her experiences co-managing So-Cal Punk forefathers Unwritten Law honed her negotiation skills, and her ninja-like abilities to get in the heads of both niche communities and broad audiences. Alicia has been a speaker on Social Media Marketing and Outsourcing Marketing for effective campaigns at the NARM conventions for 2009 and 2010, and moderated a panel at the CMJ Music Marathon in 2009 about selling physical products in a digital world.
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