Adi Tatarko is the CEO and co-founder of Houzz, a platform for home remodeling, bringing together both professionals and homeowners via mobile, local and social tools. Adi and her husband and cofounder, Alon Cohen, started Houzz out of challenges that they faced during their own remodeling process. Tired of cutting pages out of magazines for their inspiration file and limited by word of mouth recommendations for professionals to help them with the renovation process, they decided to create an online photo database and gathering place for people in the process of building, remodeling and decorating. Today, millions of homeowners and more than 250,000 architects, designers, contractors and other remodeling professionals are connecting through Houzz.com and its mobile apps every month, sharing their photos, advice and product recommendations. Earlier in her career, Tatarko founded a software company which developed products and services for the high tech industry. She worked in NYC before moving to Palo Alto, where she worked in an investment firm. Adi lives with her husband and two boys. In her spare time, she still enjoys looking at inspiring home design and renovating the rest of her own house one room at a time.
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